Middle-Class Tourism in Ibiza is Disappearing — Sant Josep Businesses Are Feeling the Hit

Ibiza has always drawn global attention, but this summer, the story is different — especially in the quiet village of Sant Josep. Once a hotspot for relaxed, middle-income travellers, the area is now facing a sudden drop in footfall and sales.

Shops Are Quieter, Revenues Are Falling

Local business owners, many with decades of experience, are puzzled. Streets that were once lively in summer now feel subdued. The class of tourists that once spent leisurely weeks here seems to be gone. Sales are down — some report revenue drops of 40% compared to last year.

One boutique owner with 25 years in business says, “We started strong in spring, but summer brought a surprising decline. The local clients help, but the middle-class tourists are simply not coming anymore.”

High Costs Push Middle-Class Tourists Away

According to many merchants, middle-class tourism in Ibiza is being priced out. Property rentals have reached extreme levels — some homes go for €10,000 per week. That’s unaffordable for most families.

Hotels, restaurants, and basic groceries follow the same trend. Visitors who used to book a full week now shorten their trips to a few days. Some even avoid July and August altogether, choosing quieter months like September.

A New Tourist Profile

The new tourist crowd tends to stay in luxury villas, shop less, and spend big on nightlife. “They go to beach clubs and clubs, but don’t support village stores the way they used to,” explains a shopkeeper.

Local souvenir shops echo the concern: “April and May were good. But now, in peak season, we’re seeing a clear drop.”

Staffing Challenges Add to the Pressure

The issue also impacts hiring. Employers struggle to find and retain seasonal workers. High rents eat up most of the salaries, making jobs less attractive. “Many workers leave when another place offers slightly more,” says the owner of a local restaurant.

Smaller businesses, like local bars, are cutting staff. One owner reveals they’ve already reduced their team compared to previous seasons.

The Future of Ibiza’s Identity

Ibiza risks losing more than income. It may also lose its soul — the sense of community that once welcomed travellers of all backgrounds. Middle-class tourism in Ibiza once helped maintain a balanced economy. If the trend continues, the island could become a playground for the wealthy only, leaving its local businesses and identity behind.