Benirràs beach, known for its iconic Sunday drum gatherings, is now at the heart of a growing controversy. Despite a municipal ban in place since 2013, travel agencies and private guides continue selling the so-called “hippie drum party” as a premium Ibiza experience.

For years, musicians kept the ritual alive without profit. Now, they face police fines, while others turn the event into a commercial product. Websites and WhatsApp groups promote “Tam Tam Hippie” tours, offering mojitos, sunsets and group drumming from €20 to €169. None mention the Benirràs drum party ban or the legal risks involved.

Commercialisation and Contradictions

While local police issue fines and discourage music at the beach, some agencies openly market it as an exclusive sunset celebration. One operator, Tibo Guide Ibiza, sells a “Hippie Tam Tam” package with drinks, drumming, and even a commemorative video. The legal reality is conveniently left out.

This contradiction intensifies frustration among local musicians. Many have stopped attending due to enforcement. Some even appear in promotional images without their consent, falsely linked to these commercial events.

Ambiguity Fuels the Business

Although the Benirràs drum party ban is well-known in Ibiza, many websites still describe the experience as guaranteed. Some add a small disclaimer noting that drumming “cannot be guaranteed,” but this rarely deters bookings. Tourists are sold the dream of the hippie spirit — often without knowing it’s prohibited.

Kayak tours, boat charters and sunset excursions all highlight the drums as a central attraction. Yet, the real drumming is spontaneous and increasingly rare. The promotion thrives on ambiguity, while enforcement remains inconsistent.

Cultural Ritual vs Commercial Product

Local artists feel displaced. What began as a community ritual has evolved into a tourist commodity. The original essence of Benirràs — organic, free and expressive — is fading. Meanwhile, businesses profit from a banned event, and those keeping it alive pay the price.

Until clear communication is enforced, the Benirràs drum party ban will continue to be exploited — with profit for some and penalties for others.